Case Study 3
Case Study: New Customers and Lifetime Value New Customer Encounters On October 28, a customer initiated their engagement by purchasing two tickets for the Nikki and Timothy Chooi concert. This marked the beginning of their journey with us, signaling their interest in our offerings. Email Automation October 28 Subsequently, the customer seamlessly transitioned into our automation sequence, where they received and opened the first email. This step served to enhance their awareness of upcoming concerts, providing them with valuable information about our events and further solidifying their connection with our brand. October 31 Our engagement strategy continued as the customer received and engaged with the second email. Opening this communication further deepened their engagement with our platform, fostering a sense of anticipation and involvement in our offerings. Unique and Customizable Checkouts October 31 A pivotal moment in the customer’s journey occurred when they not only opened the second email