CASE STUDY

The Challenge

Arts organizations struggle to attract new paying audiences in this digital era. Boosting social media posts or running ads rarely works. First-time buyers don’t speak the same “language” as loyal patrons, and the result is wasted ad spend.

Music in the Morning Results

40% Growth

Music in the Morning experienced 40% subscription growth compared to 2020 after CEG reworked its paid social media strategy.

586% ROAS

$1,398 ad spend generated $10,800 revenue. CEG’s 2-week digital campaign drove 34 new subscriptions and achieved +12 above Music in the Morning’s target goal.

Music in the Morning has surpassed their 25% annual subscription growth goal with CEG’s strategic guidance.

Creative Edge Group’s Solution

CEG builds end-to-end digital marketing funnels designed specifically for arts organizations.

Our Entice → Engage → Enlist methodology:

🎥 Entice – eye-catching creatives that spark curiosity
🌐 Engage – bespoke landing pages designed for new buyers
✅ Enlist – optimized checkout and cart recovery to convert audiences

We handle everything: ad creation, copywriting, campaign adjustments and optimization, audience testing, email nurture sequences, and reporting. We mix art and science to deliver high-performing campaigns that attract new audiences and drive revenue.

Proven Results

Across 60+ clients, CEG consistently delivers:

2.5–5x industry average CTRs
40–50% funnel entry conversion
56% cart recovery rate
28% average increase in paid audiences

What Differentiates CEG

Deep domain expertise in the performing arts
Management of the entire end-to-end funnel for new ticket-buying audiences
Conversion of new customers into long-term subscribers and donors
Predictive Performance Layer™: predictable pipelines of first-time ticket buyers

Deep domain expertise in the performing arts
Management of the entire end-to-end funnel for new ticket-buying audiences
Conversion of new customers into long-term subscribers and donors
Predictive Performance Layer™: predictable pipelines of first-time ticket buyers

Deep domain expertise in the performing arts
Management of the entire end-to-end funnel for new ticket-buying audiences
Conversion of new customers into long-term subscribers and donors
Predictive Performance Layer™: predictable pipelines of first-time ticket buyers

About CEG

🎶 Specialized digital marketing services, focusing on acquisition and conversion
🧭 We don’t replace your marketing team—we open a new lane for new customers
📈 Proven track record with organizations from chamber ensembles to $200M institutions

Versatile with many marketing tools, including ActiveCampaign, FunnelKit, WordPress, Klaviyo, HubSpot, and On the Stage

🎶 Specialized digital marketing services, focusing on acquisition and conversion
🧭 We don’t replace your marketing team—we open a new lane for new customers
📈 Proven track record with organizations from chamber ensembles to $200M institutions