The CEG Mission
The Creative Edge Effect
The Edge Effect is an ecological phenomenon describing the great potential found in the energy where two ecosystems meet. In ecology, this intersection sees not only species from both ecosystems but something new: Unique species of life and activity not found in either singular ecosystem.
This principle guides the Creative Edge Group in the breadth of its work.
There’s an ethos to how the arts work which requires a true understanding and cultivation.
We aren’t selling shoes.
But our team has leveraged a background in the fine arts to mounting campaigns which exceeded sales targets by double digit percentages for global A-List brands.
CEG’s results speak for themselves. But the results come from the cultivated edge of award-winning artistry and deeply rooted fundamentals, proven business leadership, cutting-edge behavioral science analysis and tracking, and over $18 million in sales.
See why CEG is at the forefront of digital performance marketing in the arts.
OUR EXPERTISE
How The Creative Edge Is Honed
If your present challenge could have been solved by conventional means, you wouldn’t be here.
Bleeding revenues, declining customer bases, issues with engagement.
You’ve heard that a problem is only a problem if you have a solution — otherwise, it’s just a fact.
You likely can’t accept that this is indeed a fact.
Book a call with us for a demo of what we do and how we do it.
The premise is simple, the approach is novel but effective, and the execution is at the very heartbeat of CEG.
Our happy customers
Lorem
Codey Joyner
UrbanAcres, LLC
“My move was way less stressful than expected! Movely packed everything, stored it for a week, and moved it all to my new home just as promised!”
Eren Hill
H&H Legal Partners
“Movely provided a very professional service when we moved offices last month. They were easy to work with and moved everything on time.”
Emanuel Sadler
SavvyMarket
Best experience ever! I desperately needed a mover to help with a last minute relocation, and Movely was so helpful in making it a seamless process!”
Our Team Of Experts
With decades of proven experience, our team looks forward assessing whether CEG is the right fit for your specific goals.
Our Team
Our boutique firm of professionals works at global scale for local arts organizations and multinational corporations.
Dr. Adrian Fung
President & CEO
Adrian Fung is the Founder and CEO of Creative Edge Group, where he helps organizations grow audiences, increase revenue, and expand impact through data-driven marketing strategies and creative storytelling. He also serves as Executive and Artistic Director of Vancouver’s Music in the Morning Concert Society and has held senior roles at the Toronto Symphony Orchestra, The Royal Conservatory, and the University of Oklahoma.
His leadership has delivered international projects reaching 14.5 million people, 50 orchestral commissions, and partnerships with more than 40 orchestras worldwide. At OU, he launched the Arts Management & Entrepreneurship program and the International Arts Incubator, pioneering digital marketing models that built value and revenue. At The Royal Conservatory, he oversaw a 64% rise in teacher–student engagement and seven-figure growth in digital revenues.
As the founding cellist of the JUNO-nominated Afiara Quartet, Adrian has won top prizes at the Munich ARD and Banff International String Quartet Competitions and the Concert Artist Guild International Competition. He has performed over 900 concerts worldwide, from Carnegie Hall and Wigmore Hall to the Kennedy Center. His projects—featured in Forbes and CBC Music’s Top 10 Albums of the Year—show how innovation and artistry capture attention, build loyalty, and drive results.
Adrian received a doctorate in Organizational Change and Leadership from the University of Southern California, an MBA from the University of Toronto, and the Artist Diploma from The Juilliard School.
Stephanie Wu
Chief Growth Officer
Stephanie previously worked as a global campaigns manager at Google and led marketing teams at Udemy and Coursera, where she developed strategies that opened doors to learning for millions worldwide. A Phi Beta Kappa graduate of Harvard College and an MBA from UC Berkeley’s Haas School of Business, she has a track record of increasing revenue and customers for organizations.
An avid chamber musician and accomplished cellist, Stephanie has been praised for her “spirited, emotionally immediate” playing (The Washington Post) and “plush, singing tone” (San Francisco Classical Voice). She is the Assistant Principal Cellist of the Berkeley Symphony and has performed at renowned international venues including the Kennedy Center, Suntory Hall, and Sydney Opera House.
At CEG, Stephanie leverages her blended expertise to help artists and organizations tell their stories with authenticity, artistry, and impact, ensuring their work resonates with and inspires new audiences.
Kevin Goodwin
Head of Technology
He's helped build over 1000 funnels and campaigns for clients ranging from startups to well established big name entrepreneurs and celebrities. If you need help anywhere in your tech ecosystem he can support whether it be your website, tracking, automations, integrations, CRM and ESP segmentation, CRO or KPI tracking, and just about anything else.
Kaitlin Scott
Kaitlin Scott
Growth Coordinator & Account Manager (Junior)
Kaitlin is passionate about connecting with others and creating meaningful experiences through thoughtful design and storytelling. She has a growing interest in visual and graphic design, as well as marketing strategies that elevate brand awareness and strengthen authentic engagement. She approaches each project with a people-first perspective, thoughtful creativity, and clear intention.
Michael Morreale
Digital Marketer
Michael’s work has appeared in leading publications, such as The Guardian, Maclean’s Magazine, The Globe and Mail and PBS. He brings a wealth of experience to his consulting work, having led successful digital transformation projects such as the launch of CBC Music online, project lead for TSO’s $10 million Canada Mosaic project, and over a dozen Canada Council Digital Strategy Fund projects with Canadian non-profit arts organizations. In 2019, Michael led the development of ArtsBoost, an online learning platform aimed at equipping Canadian arts professionals with the skills and knowledge they need to succeed. His on demand course teaches SEO essentials for performing arts organizations.
He brings a unique blend of marketing skills, technical expertise, and a performing background to his work, creating robust strategies for engaging audiences with digital content. Michael lives in Toronto and holds certifications in drone operations and Neapolitan pizza-making, reflecting his commitment to excellence and continuous learning.
Lyza Chicote
Operations Coordinator
She holds a degree in Computer Science from the University of the Philippines Mindanao and a Master’s degree in Development Administration from the University of Southeastern Philippines. With this background, Lyza supports digital marketing implementation and operational workflows with a practical and detail-oriented approach.
Aurora Tan
Operations Coordinator
Her interest in technology and process development led her to pursue a Bachelor's degree in Information Technology in the Conestoga College. This educational foundation equipped her with the technical knowledge and skills necessary for the ever-evolving digital landscape. Aurora earned a Master's degree in Business Administration in the University of Windsor, an advanced degree which provided her with a comprehensive understanding of the intersection between technology and business processes. Armed with this dual qualification, Aurora seamlessly transitioned into the dynamic field of digital marketing.
Gianluca Bertoia
Digital Marketer
Eric Vignola
Position-facebook Ads Manager?