Case Study 1
Case Study: New Customers and Lifetime Value New Customer Encounters Facebook Ad On August 9, a new customer is enticed by our video ad. This 30-second ad is designed to bring the viewer into the world they will enter. For Music In The Morning, that means vibrant lobbies filled with good cheer, good coffee, and delicious treats. The opening music with a string quartet playing a brilliant flourish of notes continues in the background as video testimonials from happy audiences heap lavish praise on the live experience. CEG’s system allows us to see which ads customers clicked to purchase. Unique and Customizable Checkouts The CEG system mitigates a top reason why new potential customers don’t buy: Too many choices. Most arts presenters have check-out processes which require up to 34 separate tasks and consideration points. Our checkouts require only 7 fields to be filled out. One of the most important features
